The goal was to completely overhaul Fabutan's branding, advertising, and marketing operations. They wanted to look modern, while greatly streamlining the way their marketing department functioned.
To make it happen, we took the reins of Fabutan’s internal marketing operations, leading a full-scale brand refresh that modernized their look and messaging across all touchpoints. We managed ad campaigns on Meta, Google, and other platforms to drive traffic and in-studio visits, while designing fresh, eye-catching creative for ongoing promotions. To support their growing network of franchisees, we also built a custom app that made it easy to submit ad requests and maintain brand consistency. Through strategic planning, hands-on execution, and close collaboration with their team, we helped bring clarity, cohesion, and momentum to Fabutan’s marketing efforts.
Our partnership brought new life to Fabutan’s brand, increased customer engagement across channels, and made marketing easier and more efficient for their franchisees. By stepping in as a true extension of their team, we delivered clarity, creativity, and results that helped drive the business forward.
The Chaos team has a rare combination of tactical, technical, analytical, and creative expertise that makes them an strong partner.
They consistently strive to over-deliver on value while providing thoughtful support to our internal team. We're happy to be working with them!
