The ImmersEd team had a vision of bringing large-scale, free roam Virtual Reality to schools — letting students explore the surface of the moon, the bottom of the ocean, or the depths of ancient history. While they had a vision, they needed a product, a brand, and a strong go-to-market strategy.
The ImmersEd team had a long history of running VR Arcade's but no experience in building or marketing a software product. We partnered with them to both create the initial version of their product, and build a a go-to-market system that would let them affordably test the product in market. To start, we built a strong customer feedback system — regularly brining in teachers to test our software and provide direct feedback. We then prototyped an initial product ourselves, before leading their team in developing a full MVP of the product. At the same time we focused heavily on building a strong direct sales outreach system, training their internal staff on aggressive cold sales, and supporting their efforts with a full brand package and CRM setup.
Within 5 months we had developed a working MVP, landed their first set of orders from a local school, and helped them secure their initial outside investment at a valuation of over $1M.
Chaos takes the time to understand the core messaging behind your business. This means that the website they build not only looks amazing but immediately speaks to your target demographic. You can't go wrong hiring Chaos Inc.
