Just Gas Tanks wanted to experiment with display remarketing to compliment their existing Google Ads suite. They also needed a team to take over the day-to-day management of their Google Ads.
We build out a suite of display ads — both static and video — designed to act as both remarketing material and Top of Funnel prospecting ads across Google. We also ran multiple tests in the teams Google Ads account to refine their tracking and improve the performance of their Google Ads.
Though we eventually found that display remarketing and top-of-funnel campaigns we're not a profitable marketing stream for the Just Gas Tanks brand, our tests with their Google ads proved effective. We were able to refine both their tracking and ad optimization and drive consistent high ROAS results month over month.
