The MetaconX team came to us with a clear mission. They needed to understand their competitive landscape, build a marketing strategy that fit their space, and overhaul their website to connect directly with their sales and inventory systems. On top of that, they wanted automation systems in place to help their marketing scale as they grew.
We started with deep research. Our team spoke directly with construction clients to understand their pain points, purchasing behavior, and decision-making processes around machine control. Then we analyzed the digital presence and positioning of MetaconX’s top competitors, identifying what was working in the space and where the gaps were. That research fed directly into a focused go-to-market strategy. Next, we rebuilt their website from the ground up. The new site included full e-commerce functionality and was integrated with their CRM and inventory systems. This gave their sales team real-time visibility into stock levels and automated key parts of the customer journey.
With better research and stronger infrastructure, MetaconX avoided the costly mistakes many early-stage tech companies face. They gained a clearer picture of how to allocate their marketing and sales resources. During the research process, they also uncovered a high-value service opportunity that has since become a core part of their business model.
We partnered with Chaos Inc. to support our online business, with market research and analysis. Their team delivered high-quality insights that helped shape our strategy and better understand our target audience. They were responsive, thorough, and genuinely invested in our success. A great partner for any business looking to make data-driven marketing decisions.
