Prophetic's new AI-native land aquistion platform is powerful; but finding clients in a market that niche is increadibly difficult. They wanted a reliable marketing engine designed to hunt down the right leads, at well-defined CPL.
We conducted in-depth interviews with the internal team to gain a strong understanding of their product. From there, we launched a series of overlapping test campaigns on Google and LinkedIn, aimed at defining the core KPI target the team needed to think about when planning out their scaling. Armed with these target KPIs and a library of new creative and messaging tool, we worked with them to significantly scale their ad spend, and grow their paid marketing funnel.
Prophetic's first full ad series far surpassed our expectations, more than doubling the target performance. They now have a system that let's them see exactly what is and isn't working in their advertising, and a powerful set of AI tools that streamline their day-to-day ad management and opertaions.
