The Surface 604 team was struggling to manage the upkeep, SEO, and inventory management of their 3 websites. Each built on separate Shopify instances, the team struggled to keep products, design updates, and SEO content cleanly synchronized between them. We worked with them to simplify down to two websites, sharing a common core design language, tied together in a single inventory management system.
We worked with the Surface 604 team to find a base site design that could easily translate between all of their brands, and dove deep into their inventory to clean up their product images, descriptions, and meta information. After we launched the three sites we took on the task of cleaning up their product inventory and connecting them with a flexible, modern inventory management system.
Our simplified solution saved the Surface 604 team $50k compared to their original plan to rebuild all three websites separately. They now have sites that are more visually appealing, easier to navigate, and have a built in pipeline to allow the smooth synchronization of inventory.
